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First job was the web guy at Nitro Circus. Servers crashed from 30k link clicks in five minutes. Learned scale the hard way.
MEDIA BUYER / BRAND BUILDER / TOOL MAKER
Been at this since 2006. Over $100 million in ads bought on Meta, Google and YouTube. I help great companies scale, and I build the software in between.
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First job was the web guy at Nitro Circus. Servers crashed from 30k link clicks in five minutes. Learned scale the hard way.
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Grew the Nitro Circus Facebook page from zero to five million fans. Ran campaigns with MTV, Red Bull, Monster and DC Shoes.
$0M+
Ads bought since then. Tracked to the dollar. Every dollar has to earn its keep.
Meta, Google, YouTube. Hands on the account every day. I still like it.
01Hook banks, persona maps, testing rhythms. Learned by writing bad ads and fixing them.
02If the tracking lies, the decisions lie. I got obsessed with making it honest.
03Reporting, anomaly alerts, launch pipelines, AI agents. Robots for the boring parts.
04I buy the ads, fix the tracking, and build the tools to scale.
Paid growth, built and bought by one operator.
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